50 Management Ideas

50 Management Ideas

Edward Russell-Walling

The essential management guide. 50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff’s Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

This massively useful and educational book takes the reader through the major basic principles of management with contributions from a spectrum of management experts. It is concise and constructive and the book is in perfect condition